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From Pilots to Policy: How Europe Can Scale Electrified Industrial Heat

Highlights

  • Industrial electrification is now seen as essential for Europe’s energy independence, competitiveness and climate neutrality, not just a technical option.
  • Process heat remains a major source of emissions in sectors like paper, ceramics, asphalt and aluminium, but proven electrified solutions already exist and work in pilots.
  • The biggest barrier to deployment is economics: electricity is still significantly more expensive than gas in many Member States, and upfront investment costs are high.
  • Policymakers and industry agree on the need for a coherent framework that combines the European Green Deal, ETS, targeted auctions, national funding and carbon pricing to structurally lower the cost of clean heat.
  • Industry voices stress that trust, digital control and proof of product quality are just as important as technology performance to convince conservative sectors to switch.

Main conclusions

  1. Electrification is a strategic necessity, not a niche option

Opening the policy panel, MEP Nicolás González Casares framed industrial electrification as “an essential condition for the future of Europe,” linking it directly to energy sovereignty and the need to reduce exposure to volatile fossil fuel imports. He argued that the European Green Deal remains the key policy umbrella for industrial decarbonisation and warned that weakening its legislation would undermine progress on electrified heat.

Other panellists echoed this view: electrification is not only about cutting emissions, but about maintaining a competitive industrial base in Europe, where energy costs and climate policy are increasingly determining where companies invest and produce.

  1. The economics of energy are still the main bottleneck

Alper Akdag (A.SPIRE and ABB) highlighted that roughly half of industrial energy demand goes to process heating, yet only a small fraction of that heat is currently electrified. He underlined two major hurdles: relatively high electricity prices compared to gas in countries such as Germany, Belgium and Italy, and the significant capital expenditure required to convert existing fossil-based systems to electrified solutions.

Industry representatives, including Marcel Mallah (Fricke und Mallah Microwave Technology) and Katariina Torvinen (Valmet), confirmed that many customers will continue using gas as long as it is cheaper, even when microwave or other electric technologies deliver faster processes and lower energy use. For them, the price of electricity and the ability to stabilise business cases over the long term are decisive factors in investment decisions.

  1. Technology is ready at pilot level, but confidence and integration must follow

The panel built on earlier presentations from SteamDry and MetaWave showing that superheated steam drying and advanced microwave/plasma/induction heating can deliver substantial energy savings and CO₂ reductions in paper, ceramics, asphalt and aluminium. However, speakers stressed that moving from pilots to deployment is not only a matter of scaling equipment.

Marcel Mallah emphasised that microwave solutions require materials with suitable dielectric properties and that product quality must be validated through mechanical and physical testing, which demands time, money and dedicated research projects. Katariina Torvinen highlighted the need to integrate electrified components into whole‑mill concepts, supported by advanced digital control to manage variable renewable electricity and ensure stable operation.

  1. Policy tools must lower costs and de‑risk investment

When asked which policy or market change would most accelerate electrified industrial heat by 2030, panellists converged on three priorities:

  • Structural price signals: aligning taxation and carbon pricing so that electricity used for industrial heat is consistently cheaper than gas, including reforms to the Energy Taxation Directive and strong, predictable ETS rules that discourage fossil fuel use and fund clean alternatives.
  • Targeted funding and de‑risking: using instruments such as the Innovation Fund, industrial heat auctions, national recovery and resilience plans, and carbon contracts for difference (CfDs) to reduce CAPEX risk and support first‑of‑a‑kind projects.
  • Stable regulatory framework: providing long‑term certainty for companies planning multi‑decade investments, so business cases for electrified heat are not undermined by sudden policy reversals.

Nicolás González Casares stressed that ETS revenues should be used to support transformation and innovation, not short‑term bill relief, and defended a robust ETS as the backbone of Europe’s decarbonisation pathway.

  1. Scaling requires a systems approach: integration, flexibility and trust

The panel agreed that scaling electrified heat is about more than replacing burners with electric devices. It requires:

  • Integration with heat recovery, insulation and, where appropriate, hybrid systems combining different technologies.
  • New sensors, modelling and digital twins to maintain quality under harsh industrial conditions and coordinate production with renewable availability and market prices.
  • Virtual power plant and energy management concepts to align industrial demand with a cleaner, more flexible electricity system.
  • Clear safety standards, skills development and evidence of economic feasibility to build trust among conservative industrial sectors.

Overall, the policy panel sent a clear message: Europe already has working pilot solutions for electrified industrial heat; what is needed now is a coherent mix of policy, price signals and industrial partnerships that make clean heat the default, lowest‑cost choice for energy‑intensive industries in the coming decade.

Electrification and advanced heat for energy intensive industries: from pilots to EU wide deployment

18 June 2026 (09:30–11:00 CEST) – Online (Microsoft Teams)

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This joint Sustainable Energy Day by SteamDry and METAWAVE is organised in the framework of EU Sustainable Energy Week (EUSEW) 2026, the main annual event of the European Union dedicated to renewables and energy efficiency. EUSEW provides a platform to present innovative projects, exchange best practices and build partnerships that support the EU’s energy and climate goals, including higher energy‑efficiency targets, accelerated renewables deployment and climate‑neutrality by 2050.

By focusing on the electrification of industrial heat in sectors such as paper and board, ceramics, asphalt and aluminium, the event contributes directly to these objectives. Electrified process‑heat solutions like superheated steam drying and microwave‑based high‑temperature processes can significantly reduce fossil fuel use, lower greenhouse‑gas emissions and improve energy efficiency in some of Europe’s most energy‑intensive value chains. At the same time, they help implement key EU strategies such as the Green DealREPowerEU and the Industrial Green Deal, which all call for faster decarbonisation of industry while preserving competitiveness and quality jobs.

The session is designed not only to showcase technical progress, but also to inform policy. Through a combination of data‑driven presentations, project pitches and an interactive policy panel with representatives from EU‑level initiatives, industry and the European Parliament, the event will identify barriers and enablers for scaling up electrified heat. The resulting messages aim to support EU and national decision‑makers in designing regulations, funding instruments and industrial strategies that accelerate the transition of energy‑intensive industries in line with Europe’s climate and energy targets.

Programme highlights

Welcome and opening remarks (09:30)
Policy keynote: why industrial heat electrification now (09:35)
  • Alper Akdag – Chair of A.SPIRE Working Group 1 (Energy and CO₂), setting the scene on the EU policy context, REPowerEU and support for energy‑intensive industries.
The challenge: energy use and CO₂ in energy‑intensive process industries (09:45)

Data‑driven overview of current energy use, fuel mix and emissions in the processes targeted by SteamDry and METAWAVE, and the potential impact of electrified solutions.

Project pitches: electrification solutions in practice (10:00)
  • METAWAVEMicrowave‑based high‑temperature processes for energy‑intensive sectors.
    María Herrando – METAWAVE project coordinator and senior researcher at ITA Instituto Tecnológico de Aragón.

Concise, policy‑oriented presentations on the technologies, their main industrial applications and the practical challenges to large‑scale deployment.

Interactive policy panel: what industry needs to scale electrified heat (10:20)

Moderated discussion on policy changes, instruments and regional initiatives needed to accelerate the deployment of electrified process heat, including audience questions and a short live poll.

 

This Sustainable Energy Day aims to feed concrete messages from industry and research into the wider EUSEW policy debate on how to support the transition of energy‑intensive industries while maintaining competitiveness.