Work Package 12 aims to evaluate the business potential of the superheated steam drying (SSD) concepts developed in the project. The main focus will be in demonstrating the deployment in the EU in the short- to medium-term by the participating product manufacturers and technology suppliers. The objective is achieved by assessing generic business cases to obtain EU-wide theoretical potential, and by developing specific business cases for product manufacturers and technology suppliers. These involve evaluating targeted processes, technical possibilities, barriers, and conducting cost-benefit analyses for short- and medium-term implementation of the developed concepts.